John started his 25-year+ research career conducting cable TV demand studies. Door-to-door. In Tijuana, Mexico. Over the years he’s worked in almost every country in the Americas: as the account planner for BBDO Miami/Latam, VP of Latin America with Synovate, and Principal at IMG, John he has conducted hundreds of quantitative and qualitative research projects in the region. John authored five editions of the Latin American Market Planning Report and three editions of the U.S. Hispanic Market Study and served as co-Chair of the Multicultural Advisory Committee with the Advertising Research Foundation. He is a frequent speaker at conferences on international marketing and has contributed articles and interviews to Business Week, Advertising Age International, América Economía, Bloomberg Online, Latin Trade, The Wall Street Journal, and the EIU’s Business Latin America. He received M.A. in Latin American Studies from the University of Connecticut Center for Latin American and Caribbean Studies, as a Title VI U.S. Department of Education Fellow.